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3AM Thoughts logo, the founder advisory business of Jordan Adams

Sell Your Business

Do you want me inside the business, delivering it with you?

The right buyer, the right terms, run by someone who has personally sold three businesses.

Co-Founder-as-a-Service is my deepest level of involvement, for a small number of businesses. You get 24/7 access to me, my network and contacts actively working for you, me in your pitches and me owning agreed parts of the business as part of your executive team. Scope and fee agreed individually.

£15,000 fee + 5% success feeNo tie-in
Speak to Jordan about Sell Your Business
Jordan and a founder walking into the business side by side, lanyards on

The first thirty days

What happens first.

Inside 30 days you'll know what the business is realistically worth, what is holding the value back and whether it is ready to go to market.

My promise

I won't run a full process unless I believe there is a real chance of a buyer in eight to twelve weeks. If you're not ready, I'll tell you before you spend a penny.

What you actually get

Everything that comes with Sell Your Business.

  1. An honest number, early

    Discovery and valuation: what the business is realistically worth today and what is holding that number down.

  2. A story a buyer will pay for

    The narrative and information pack built properly, so you are not judged on a spreadsheet and a hunch.

  3. The right buyers, not the obvious ones

    Targeted research and outreach to buyers who have a reason to want your business, with introductions managed for you.

  4. Someone in the negotiation who has sat where you sit

    Negotiation and deal terms led by a founder who has personally sold three businesses, not a broker on commission.

  5. Diligence that doesn't swallow your year

    Due diligence coordinated and completion supported, so you keep running the business while the deal runs.

A single point of multiple on the sale price is worth more than the entire fee. The fee is small next to the terms you agree.

Speak to Jordan about Sell Your Business

Fit

Who is Sell Your Business for?

B2B founders with a sellable business who want practical, founder-led support through the exit process.

  • You have built something valuable but you do not know how to find the right buyer or what the business is really worth.
  • The idea of due diligence, negotiation and legals feels overwhelming.
  • You worry about taking your eye off the business while trying to sell it.
  • You want somebody who has exited businesses themselves to guide the process.

Scope

What is, and is not, included.

  • Included
    • Discovery and valuation assessment
    • Preparation of a compelling narrative and information pack
    • Targeted buyer research and outreach
    • Managed introductions and negotiations
    • Coordinated due diligence support
    • Completion and transition support
  • Not included
    • Guaranteed sale price or buyer
    • Acting as your lawyer or accountant
    • Taking over day-to-day operations during the process
    • Working with businesses that are not genuinely ready to come to market

Rhythm

How the working rhythm runs.

A modular, outcome-led process with four stages: Discovery, Preparation, Execution and Completion. You only commit to the next stage when it makes sense, so you are never trapped in a process that is not working.

I will not run a full process unless there is a high likelihood of finding a buyer within eight to twelve weeks. If you are not ready, I will tell you honestly and suggest a better route.

No long contracts. No tie-in. Cancel whenever you want. What I'll say honestly is give it three months. That's the time I need to properly understand you, the business and what is really getting in the way.
Jordan and a founder planning the month ahead together

Risk

What you're really paying for.

  • A reputation built on exits

    I've personally sold three businesses from ground zero, the last to a publicly listed company. I'm not a coach who read about it. I've done the thing you're trying to do.

  • Ideas that have already worked

    You get the playbooks, pricing models and sales systems I used to grow $40m of sales in two years. Not theory. The actual tools I used.

  • Energy that matches yours

    Direct access, no junior team, no account manager. When something matters, I'm in it. When it doesn't, I won't pretend it does.

  • Contacts that get deployed

    Investors, buyers, operators, senior talent. I don't hand you a list of names. I make introductions where there is a real reason, and I stand behind them.

I keep the number of founders deliberately low so I can think about each business properly. When there's no space, you go on the waitlist rather than get less than you're paying for.

Proof

What a founder says about the work.

All the founders
“Zero to over two million a year, with board level input we could not have bought.”

Hamish Page & David Parr · Prsnt

  • Zero to £2m+ annually
  • Board level impact
  • Key partnerships
Read the transcript

Hamish Page and David Parr, founders of Prsnt: We built Prsnt from nothing to over two million pounds a year. Jordan came in at board level and the difference was immediate. He challenges the plan properly, and he opens doors. The partnerships that moved the numbers came through his network, and warm introductions land differently to cold ones. He is direct. If we brought him a bad idea he said so on the call, not a week later. That saved us months.

Questions

What founders ask about Sell Your Business.

Questions

What does it mean that you're inside the business?

It means I own and deliver agreed parts of the business rather than advising from the outside. I work as part of your executive team, with outcomes I'm accountable for. It doesn't mean I become your outsourced salesperson or take over day-to-day operations.

How many introductions do I get?

Nothing about access is unlimited or guaranteed. My network and contacts are actively deployed for you, but introductions are carefully selected, agreed within scope and only made where there's a genuine reason and it makes sense for both sides. My network is built on trust and I protect it.

How is the fee structured?

POA. Most relationships are a monthly fee. For a small number of Co-Founder-as-a-Service relationships I may consider equity, a success fee or another structure where the fit and opportunity justify it, and only where both parties explicitly agree.

Would you work with a competitor of ours?

I won't represent competing brands to the same opportunity without explicit agreement. If there's a conflict, I'll tell you before we start rather than manage it quietly afterwards.

Are you joining the board or company legally?

No. I'm not taking a legal directorship or an employee role. You get an experienced operator inside the executive team, owning real outcomes, without giving away control of the business.

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