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How to work with me

How much support does your business actually need?

Four ways of working, separated by what your business needs right now. A monthly line to two exited founders, weekly hands-on work with me, my closest involvement inside the business, or sell-side advisory to help you exit. Prices are published and there is no tie-in.

Jordan and a founder planning the month ahead together

Pick your outcome

Which one is right for you?

The Founder Line

Stop guessing. Make the next big decision with two exited founders in your corner.

£600per month

A direct line to two exited founders for first-time founders figuring it out for the first time. One monthly call, messaging between calls, and a practical toolkit.

1:2:1 Mentor

Predictable, profitable growth that compounds, run by a commercial model that no longer depends on you.

£3,500per month

For founders ready to move beyond advice and bring in a partner who's built and exited businesses before. This is where I step in beside you: reshaping your commercial model, driving accountability, and leading growth with proven playbooks, not guesswork.

Co-Founder-as-a-Service

Someone who has sold three businesses inside yours, owning outcomes and getting you to the exit you want.

POAscope agreed individually

My deepest level of involvement. I come inside the business, own and deliver parts of it, and work as part of your executive team to get you to the point you're aiming for.

Sell Your Business

The right buyer, the right terms, run by someone who has personally sold three businesses.

£15,000fee + 5% success fee

Sell-side advisory for founders who are ready to find the right buyer and exit on the right terms.

No long contracts. No tie-in. Cancel whenever you want. What I'll say honestly is give it three months. That's the time I need to properly understand you, the business and what is really getting in the way.

Side by side

What is included in each one?

Comparison of The Founder Line, the 1:2:1 Mentor, Co-Founder-as-a-Service and Sell Your Business
What you getThe Founder Line£600 per month1:2:1 Mentor£3,500 per monthCo-Founder-as-a-ServicePOA scope agreed individuallySell Your Business£15,000 fee + 5% success fee
Investment£600 per month, three-month minimum£3,500 per monthPOA£15,000 fee + 5% success fee
Working cadenceOne monthly call with two exited foundersWeekly 45-minute call plus quarterly half-day workshopWeekly 45-minute call plus quarterly half-day workshopModular process across four stages
Pre-call review Included Included IncludedDiscovery and valuation review
Messaging between callsThe line: message us when a decision can't waitDirect 24/7 WhatsApp access for fast, live decisionsIncluded, 24/7, no promise of an instant responseIncluded where needed
Work between sessions Not included Included Included Included
Product, positioning and GTM supportDiscussed in session Included Included Included
P&L, profit and cash review Included Included Included Included
Leadership-team involvement Not included Included Included Included
Network introductions Not includedFull access, carefully selectedCarefully selected, agreed within scopeTargeted buyer introductions
Brand representation Not includedWhere appropriateAgreed within scopeIncluded in buyer conversations
In-person involvement Not includedWhere appropriateAgreed within scopeWhere appropriate
Best suited toFirst-time founders under £500,000 revenue who need confidence and a monthly commercial reviewFounders ready to move beyond advice and work directly with a founder who has personally sold three businessesBusinesses with consistency and predictability that are focused on scaling and exitingFounders ready to find the right buyer and exit on the right terms

The Founder Line£600 per month

Investment
£600 per month, three-month minimum
Working cadence
One monthly call with two exited founders
Pre-call review
Included
Messaging between calls
The line: message us when a decision can't wait
Work between sessions
Not included
Product, positioning and GTM support
Discussed in session
P&L, profit and cash review
Included
Leadership-team involvement
Not included
Network introductions
Not included
Brand representation
Not included
In-person involvement
Not included
Best suited to
First-time founders under £500,000 revenue who need confidence and a monthly commercial review

Pick one above to see it on its own.

The point of all this

What are we actually working towards?

A founder with her feet up and a coffee while the business runs on its own
  • Clarity

    Know what you are building, who it is for and what matters next.

    • Define the real ambition for the business.
    • Sharpen the market, ideal customer, positioning and proposition.
    • Decide what to stop doing.
    • Make difficult decisions with greater confidence.
  • Growth

    Build a clearer, repeatable route to winning the right clients.

    • Turn expertise into products that solve a defined problem.
    • Improve pricing, positioning, pipeline and process.
    • Build a sales engine that is not dependent on the founder.
    • Explore partnerships and channels where they genuinely accelerate growth.
  • Control

    Understand the numbers and remove the surprises.

    • Get clear on revenue, profit, margin and cash.
    • Identify unprofitable clients, services and activities.
    • Reduce client concentration and commercial risk.
    • Put sensible measures, ownership and accountability around the plan.
  • Freedom

    Build a company that does not need you in every room.

    • Develop the leadership team and clarify roles.
    • Hire for what the business needs, not simply because you feel overwhelmed.
    • Reduce founder dependency across selling, decisions and delivery.
    • Build something stronger and more saleable, whether or not you ever sell it.