What is actually involved in each way of working?

• The Founder Line

  £600 per month

  A direct line to two exited founders for first-time founders figuring it out for the first time. One monthly call, messaging between calls, and a practical toolkit.

  What's included

  • Direct access to two operators with three exits and 20+ years in B2B sales between them
  • One monthly 60-minute call, direct and to the point
  • The line: message us between calls when a decision can't wait
  • The toolkit: practical templates you can implement straight into your business
  • The Slack channel and founder community: connections, answers and support throughout the month
  • Help with the five founder jobs: making money, knowing your numbers, knowing what to do, better decisions, and getting out of the middle

  Not included

  • Weekly involvement
  • Work on the business between sessions
  • Brand representation in market
  • Structured network introductions

  The rhythm

  Month one, see it clearly: your numbers, pipeline and priorities on one page. Month two, fix the big thing: one commercial problem solved properly. Month three, keep the rhythm: a repeatable way to make the next call.

  Speak to Jordan about The Founder Line→See the full page
• 1:2:1 Mentor

  £3,500 per month

  For founders ready to move beyond advice and bring in a partner who's built and exited businesses before. This is where I step in beside you: reshaping your commercial model, driving accountability, and leading growth with proven playbooks, not guesswork.

  What's included

  • Weekly 45-minute strategy calls focused on revenue growth, margin improvement and team performance
  • Quarterly half-day workshop with the founder and leadership team
  • Financial dashboards and forecasting models built for real-time decision-making
  • Sales systems, meeting cadence and incentive design that create accountability across the team
  • The entire playbook of how I grew $40m of sales in 2 years
  • Insight and introductions into the USA, the biggest market in the world
  • Full access to my network, from senior talent and operators to investors, buyers and acquisition partners
  • Direct 24/7 WhatsApp access for fast, live decisions when things move quickly
  • Hands-on pitch and investor introductions when you're preparing for funding or exit

  Not included

  • A full-time employee or legal director role
  • Guaranteed introductions to specific named individuals
  • Taking over day-to-day operations
  • Becoming your outsourced salesperson

  The rhythm

  One weekly 45-minute strategy session, a quarterly half-day workshop with the founder and leadership team, WhatsApp between calls, and real work happening on the business between sessions. We reshape the commercial model, build accountability into the team and create predictable, profitable growth that compounds month to month.

  Speak to Jordan about 1:2:1 Mentor→See the full page
• Co-Founder-as-a-Service

  POA scope agreed individually

  My deepest level of involvement. I come inside the business, own and deliver parts of it, and work as part of your executive team to get you to the point you're aiming for.

  What's included

  • Weekly 45-minute strategy calls
  • Quarterly half-day workshops with the founder and leadership team
  • 24/7 direct access to me
  • Ownership and delivery of agreed parts of the business
  • A working seat inside your executive team
  • My network and contacts actively deployed: clients, partners, investors, talent and advisers
  • Hands-on involvement in pitches, partnerships and major opportunities
  • Direct work with the founder and the leadership team
  • In-person team or strategy days where agreed
  • Potential equity, success-fee or alternative commercial structures only where both parties explicitly agree

  Not included

  • Unlimited or guaranteed introductions
  • Guaranteed sales, investment or introductions to named individuals
  • Representing competing brands to the same opportunity without explicit agreement
  • A legal directorship or an employee role

  The rhythm

  One weekly 45-minute strategy call, a quarterly half-day workshop with the founder and leadership team, and ongoing work inside the business. I'm there owning agreed outcomes, working with you and the leadership team, and in the room for pitches and the moments that matter.

  Speak to Jordan about Co-Founder-as-a-Service→See the full page
• Sell Your Business

  £15,000 fee + 5% success fee

  Sell-side advisory for founders who are ready to find the right buyer and exit on the right terms.

  What's included

  • Discovery and valuation assessment
  • Preparation of a compelling narrative and information pack
  • Targeted buyer research and outreach
  • Managed introductions and negotiations
  • Coordinated due diligence support
  • Completion and transition support

  Not included

  • Guaranteed sale price or buyer
  • Acting as your lawyer or accountant
  • Taking over day-to-day operations during the process
  • Working with businesses that are not genuinely ready to come to market

  The rhythm

  A modular, outcome-led process with four stages: Discovery, Preparation, Execution and Completion. You only commit to the next stage when it makes sense, so you are never trapped in a process that is not working.

  Speak to Jordan about Sell Your Business→See the full page

No long contracts. No tie-in. Cancel whenever you want. What I'll say honestly is give it three months. That's the time I need to properly understand you, the business and what is really getting in the way.