The problems I solve
Grow fast. Win more customers. Make more money.
Most founders come to me for three outcomes: more revenue, more profit and a business that does not rely on them for every decision. Below are the problems we fix, ordered by what moves the needle fastest.
The 3am list
Are these the thoughts keeping you awake?
Every founder I work with arrived with at least three of these. None of them are signs you're bad at this. They're signs you're carrying it alone.
- 03:02Am I making the right decisions, or just the least-worst ones?
- 03:09Do we actually have enough cash, or am I one bad month away from a real problem?
- 03:16Why can't we win more customers when the product is clearly good enough?
- 03:23Why am I still the only person who can sell this or deliver it?
- 03:30Why can't my team think and act the way I do?
- 03:37Am I working on the business, or just surviving inside it?
- 03:44How do I fix operations when every hour I spend there costs me a sale?
- 03:51Why does revenue keep growing but the profit never follows?
- 03:58Are we selling a product, a service, or something nobody can describe?
- 03:05Why do we still look and sound like everyone else?
- 03:12Is one client carrying too much of this business?
- 03:19Have I hired the right people, or just the available ones?
- 03:26What if the playbook that got us here has stopped working?
- 03:33If I step away for a month, would anything actually break?
- 03:40Am I building something valuable, or just something busy?
- 03:47Who do I actually talk to when I don't know the answer?
Where we start
The problems that move the needle.
Winning Clients
“Where is the next client actually coming from — and why would they choose us?”
Scaling and Founder Dependency
“What would it really take to scale this without me in every room?”
Cash, Profit and Pricing
“Why is revenue growing while the bank balance stays flat?”
Positioning and Products
“Why do buyers keep saying we sound like everyone else?”
Founder Time and Focus
“Am I doing the work only I can do, or just the work nobody else wants?”
People and Leadership
“Why can't my team do what I do — and is that my fault?”
Building for an Exit
“Are we building something someone would actually pay for?”
The Emotional Reality of Being a Founder
“Who challenges me when everyone expects me to already know?”
Outcomes
What changes once we fix them?
- Clarity
Know what you are building, who it is for and what matters next.
- Define the real ambition for the business.
- Sharpen the market, ideal customer, positioning and proposition.
- Decide what to stop doing.
- Make difficult decisions with greater confidence.
- Growth
Build a clearer, repeatable route to winning the right clients.
- Turn expertise into products that solve a defined problem.
- Improve pricing, positioning, pipeline and process.
- Build a sales engine that is not dependent on the founder.
- Explore partnerships and channels where they genuinely accelerate growth.
- Control
Understand the numbers and remove the surprises.
- Get clear on revenue, profit, margin and cash.
- Identify unprofitable clients, services and activities.
- Reduce client concentration and commercial risk.
- Put sensible measures, ownership and accountability around the plan.
- Freedom
Build a company that does not need you in every room.
- Develop the leadership team and clarify roles.
- Hire for what the business needs, not simply because you feel overwhelmed.
- Reduce founder dependency across selling, decisions and delivery.
- Build something stronger and more saleable, whether or not you ever sell it.
Recognise one of these?
Bring the numbers and the thing that's bothering you most.
We'll work out which problem matters first and how much help you actually need.