Sell Your Business
Ready to find the right buyer and exit on the right terms?
Sell-side advisory for B2B founders who have built something valuable and want practical, founder-led support through the exit process. I have been on both sides of these conversations, and I know what it takes to get a deal done properly.
Fit
Who is Sell Your Business for?
Founders who want more than advice or accountability. You want weekly 45-minute calls, quarterly half-day workshops, 24/7 access to me, my network and contacts in play, me in your pitches, and me delivering real parts of the business alongside your team.
- You have consistency and predictability but the next leap needs someone who will deliver it, not just advise on it.
- You want parts of the business owned and driven by somebody who has done it before.
- You need my network and contacts working for you, not just names you could approach.
- You want me in the room for pitches, partnerships and the moments that matter.
- You need an experienced operator inside the executive team, not outside it.
Process
A clear path to exit.
A modular, outcome-led process. You only commit to the next stage when it makes sense, so you are never trapped in a process that is not working.
- Discovery
We learn your business inside out: financials, culture, positioning, USPs, ambitions, red lines and ideal outcomes. I give you an indicative current market value and an honest view on whether now is the right time to go to market.
- Preparation
We build a compelling narrative, a detailed information pack and a target list of buyers. The outcome is an execution-ready business that is presented in the best possible light to the right people.
- Execution
I run the outreach, manage introductions, coordinate preliminary data requests and structure negotiations on both price and structure. The outcome is Heads of Terms or a Letter of Intent with a buyer that makes sense.
- Completion
We manage due diligence tightly through legals, accountants and any final negotiations, then plan transition support. The outcome is money in the bank and a business handed over properly.
Scope
What is, and is not, included.
- Included
- Weekly 45-minute strategy calls
- Quarterly half-day workshops with the founder and leadership team
- 24/7 direct access to me
- Ownership and delivery of agreed parts of the business
- A working seat inside your executive team
- My network and contacts actively deployed: clients, partners, investors, talent and advisers
- Hands-on involvement in pitches, partnerships and major opportunities
- Direct work with the founder and the leadership team
- In-person team or strategy days where agreed
- Potential equity, success-fee or alternative commercial structures only where both parties explicitly agree
- Not included
- Unlimited or guaranteed introductions
- Guaranteed sales, investment or introductions to named individuals
- Representing competing brands to the same opportunity without explicit agreement
- A legal directorship or an employee role
Every introduction has to have a genuine reason and make sense for both parties. My network is built on trust, so I protect it. Nothing about access is unlimited.
Questions
What founders ask before selling.
Questions
How long does a sale process take?+
A well-prepared sell-side process, including preparation, buyer mapping, indicative offers, due diligence and negotiation of the sale agreement, typically takes six to twelve months depending on deal complexity and buyer engagement.
What makes a B2B business attractive to buyers?+
Buyers look for strong margins, a clear market position, defensible methodology or intellectual property, scalable delivery, leadership depth and predictable revenue. Cultural fit and integration readiness also influence deal certainty.
Do I have to commit to the whole process up front?+
No. The process is modular. You commit to one stage at a time. If we learn you are not ready to come to market, you can pause or switch route without penalty. You only pay the success fee if we complete a sale.
Will you run a full marketing process?+
Only if there is a high likelihood of finding a buyer within eight to twelve weeks of launch. If not, I'll recommend a different route. You only get one clean shot at a full process, so we do not waste it.
Do you replace my lawyer or accountant?+
No. I work alongside your existing advisers, challenge where needed and help you get more value from them. I am not your lawyer, accountant or broker. I am the founder in your corner who has done this before.