The LinkedIn Playbook · 2026
Turn LinkedIn into revenue, not likes.
Content generated 90% of my 2026 revenue. This is everything I did to grow $700k from organic LinkedIn content alone, step by step. No growth hacks. No vanity metrics.
- $700krevenue from organic content
- 502,892post impressions
- 106,533profile views
Free · 60-page PDF
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What's inside
One system, from first post to signed deal.
- Part 00
Why selling has changed
The attention economy, and why ghosting is a sequencing problem.
- Part 01
Profile optimisation
Your profile isn't a CV. It's a landing page. Plus the audit checklist.
- Part 02
Content strategy
The 70/30 mix, the anatomy of a post that converts, and a weekly schedule.
- Part 03
The engagement routine
The 15-15 rule, comments that get noticed and the comment-to-DM bridge.
- Part 04
From content to pipeline
Buying signals, the three CTA types and DMs that never pitch.
- Part 05
Presentations and sales
The call spine, follow-ups that move deals and when to walk away.
- Part 06
Toolkit and roadmap
Six free tools, the daily ritual and the 30 and 90-day plans.
- New for 2026
Two AI systems
A content intelligence engine and an ICP growth engine for your network.
The core principle
Give away your best thinking for free.
Make your free content better than someone else's paid. That's how I fill my calendar without cold outreach, and it's why this playbook costs nothing.
